01
Custom web apps
Focused internal tools, client portals, and operations hubs shaped around how your team actually works.
One place to see state, act on work, and manage exceptions.Remote delivery for UK SME owners and operational leaders
Connect the systems your operation depends on.
We map work trapped across spreadsheets, email, CRM, finance tools and legacy systems, then deliver bounded automation, integrations and operational software through a clear UK package.
Save hours and money on work that AI already does best
Built around your operation, not a preferred vendor stack.
- Inbox & forms
- CRM & sales
- Finance & billing
- Support & delivery
- Files & knowledge
- Internal systems
From unclear workflow to owned operating system.
Every implementation follows the same control points. The scope changes; the discipline does not.
Discovery
Map the workflow
- Trace the current flow across people, tools, and handoffs.
- Name the exceptions, delays, and decisions that matter.
System design
Draw the boundaries
- Separate deterministic rules from judgment calls.
- Define approvals, permissions, recovery, and ownership.
Implementation
Build the system
- Connect the tools already carrying your operation.
- Create only the interface and orchestration you need.
Validation
Test real scenarios
- Run normal, edge, and failure paths with your team.
- Make logs and alerts useful before anything goes live.
Rollout
Launch with control
- Release in stages with clear operators and fallbacks.
- Document the system so your team can own it.
Operational architecture
The full flow stays visible.
Inputs, exact rules, bounded AI work, human review, and system updates remain separate enough to inspect and control.
OPERATING FLOW / 001CONTROLLED DELIVERY
Requestsforms · email · files
Rulesvalidate · route · sync
Bounded AIextract · classify · draft
Approvalreview low confidence
SystemsCRM · finance · ops
Solutions
Four ways to remove operational burden.
The right answer may be a connection, an automation, a focused application, or a diagnosis before anything is built. Each path starts with the real workflow.
Explore all solutions01
Workflow automation and integrations
Connect systems and remove repeatable handoffs with explicit validation, routing, logging, and recovery.
02AI inside controlled business processes
Use AI for narrow interpretation tasks while deterministic rules and people retain consequential authority.
03Custom operational applications
Give teams one useful place to see state, act on work, approve decisions, and manage exceptions.
04Operational diagnosis and digitalisation strategy
Decide what to keep, buy, connect, automate, or build before technology turns uncertainty into cost.
Three systems.
One operational flow.
Not an AI demo and not a pile of disconnected tools. We combine software, exact automation, and bounded judgment where each belongs.
02
Deterministic automations
Reliable rules for repetitive work: validate, route, transform, notify, reconcile, and record.
Predictable behaviour where the answer should never be a guess.03
Bounded AI agents
AI for classification, extraction, drafting, and research inside explicit permissions and approval gates.
Judgment where it helps, guardrails wherever it can fail.Cases and solution blueprints
Inspect the work and its evidence boundary.
The library combines published work, anonymised implementations, research projects, and representative designs. Each card states its status so a concept is never presented as a UK client result.
View all cases and blueprints01
Published case study — attributed implementation
PaxBespoke operations automation
EnquiryConsultationRoom dataProposalDeposit
An integrated operations layer connecting customer records, consultations, room data, proposals, signatures, deposit invoices, and timed follow-up for a bespoke wardrobe manufacturer.
Operations app + four connected workflow systems
02
Published case study — attributed implementation
Danova Next accessible travel platform
Partner dataStandardizeCentralizePresentUpdate
A multilingual web application that brings accessibility information from airports, ports, and public-transport partners into one structured, inclusive experience for travellers with disabilities.
Accessible web application + shared partner data model
03
Published case study — attributed implementation
Web development for Power of God and Pedu Media
Brand directionResponsive designContent pathsConversionRelease
Two distinct websites built for different jobs: an online store for Power of God and an agency website for Pedu Media, each with its own visual identity, navigation and conversion path.
Two public websites with independent design and functionality
04
Published case study — attributed implementation
AngajatAI agentic AI platform
Company contextAgent workSchedulesIntegrationsConnected apps
A proprietary agentic platform that gives AI agents company context, structured work, recurring schedules, connected tools and deployable sub-applications inside one operating environment.
Proprietary agent platform + six operational product surfaces
05
Published case study — attributed implementation
saved.md web publishing SaaS
ConversationPage briefApprovalPublishUpdate
A SaaS application that lets web agents turn conversation context into shareable Markdown, HTML or JSX pages while users control publication, updates and reuse.
SaaS application + agent publishing interface + versioned web pages
06
Delivered engagement — identifying details removed
WhatsApp order processing and custom CRM
WhatsAppOrder contextAI conversationCRM statusHuman handoff
An integrated WhatsApp, AI agent and custom CRM system that handles personalized wall-art order conversations in parallel, keeps order status visible and hands complex cases to the team with their context intact.
WhatsApp agent + custom order CRM + escalation interface
07
Solution blueprint — not a client result
Lead intake to qualified opportunity
CaptureValidateEnrichApproveSync
A controlled intake system that captures enquiries, checks required data, researches the account, and routes a review-ready opportunity to the right owner.
Workflow map + routing specification
08
Solution blueprint — not a client result
Service delivery operations hub
RequestPlanAssignTrackReport
A focused web application that connects signed work, delivery milestones, client requests, internal ownership, and exception handling in one operational view.
Web app + automation blueprint
09
Solution blueprint — not a client result
Request and document triage
ReceiveExtractCheckReviewRecord
A traceable queue that receives requests and documents, validates their contents, proposes a route, and keeps ambiguous or sensitive cases with the right human owner.
AI boundary + exception design
A system, not a shortcut
The full workflow stays visible.
Each layer has one job. Data can be checked before it reaches AI, uncertain work can pause for a person, and every action can leave a useful record.
EmailFormsFiles
Validate & orchestrate
Bounded AI task
Human decision
CRMOperationsFinance
logs · alerts · recovery
What gets delivered
Evidence your team can inspect.
Workflow map
Current state, target state, actors, systems, triggers, and handoffs.
Scenario set
Normal paths, edge cases, missing information, duplicates, and failures.
Rules and boundaries
Exact logic, AI scope, confidence thresholds, permissions, and approvals.
Working system
The agreed app, automations, integrations, and operator surfaces.
Acceptance tests
Checks tied to your real scenarios before staged rollout.
Ownership package
Documentation, accounts, responsibilities, monitoring, and change guidance.
How we build with your team.
A six-step path from one operational bottleneck to a system people can trust and own.
- 01
Bring one stubborn workflow
We start with a real process, the people inside it, and the tools it crosses—not a predetermined automation package.
- 02
Map the current state
We document triggers, data, decisions, handoffs, exceptions, and the actual cost of the current flow.
- 03
Design the operating model
Together we decide what should be deterministic, where AI is appropriate, and where a person must stay in control.
- 04
Build in usable slices
We connect systems and ship the smallest complete path first, so your team can react to working software early.
- 05
Validate against reality
Your scenarios become acceptance tests, including missing data, duplicate requests, integration outages, and low-confidence AI outputs.
- 06
Roll out, document, improve
We release with monitoring, operator guidance, and clear ownership, then evolve the system as the workflow changes.
After launch
Support stays bounded and accountable.
For systems we deliver, ongoing work can cover agreed maintenance, monitoring, incident handling, and a regular review. Coverage, response expectations, hosting, accounts, and costs belong in the written agreement. New development is scoped separately.
- Maintenance and dependency updates
- Monitoring and documented incident paths
- Regular review of changes and risk
- A separate scope for new development
Tools and decision aids
Choose the next step that matches your uncertainty.
Use a free diagnostic when the problem is still forming, inspect evidence when you need confidence, and request a consultation when a real workflow is ready for review.
Workflow mapper
Answer three bounded questions and receive a preliminary system direction without sharing confidential information.
Decision guides
Work through practical maps, checklists, and decision tables for spreadsheet-dependent operations.
Read the guidesCase and proof library
Inspect delivered, published, anonymised, research, and concept work with the evidence boundary visible.
Inspect the casesFixed UK delivery packages
Compare the £3,500 diagnostic, £15,000 automation sprint, £35,000 app foundation and £2,000/month care plan, including their written boundaries.
View packages and pricingChoose the right kind of system for the workflow.
Not every problem needs custom software. AutomateFlow is a fit when the work crosses tools, carries exceptions, and needs clear operational ownership.
Swipe or scroll to compare the columns.
| What the workflow needs | AutomateFlow | Off-the-shelf tool | Ad hoc script |
|---|---|---|---|
| Fits a cross-tool operational flow | Yes: Designed around it | Partial: Only within product limits | Partial: Possible, but fragmented |
| Rules and AI responsibilities are explicit | Yes: Included in the design | Partial: Varies by vendor | No: Rarely documented |
| Human approvals and exception paths | Yes: Built into the flow | Partial: Configuration dependent | No: Usually manual |
| Interface shaped for your team | Yes: Custom where needed | No: Standard interface | No: No shared interface |
| Ownership, logs, and handover | Yes: Delivered with the system | Partial: Vendor dependent | No: Depends on its author |
A standard tool is often the better answer for a standard process. We will say so when mapping the workflow points there.
Your questions, answered.
The practical questions teams ask before putting software and AI inside an operational flow.
Ask us directlyUsually not. We first map the systems already carrying the workflow and connect them where their APIs and permissions allow. A custom app is introduced only when your team needs a clearer place to operate the process.
Initial consultation
Request a consultation
We collect only the details needed to assess the request and reply to you.